Premium AI Website Client Planner
1. Business truth
Business:
Primary service:
Ideal customer:
Location:
2. Customer language
Three phrases from real reviews or approved interviews:
3. Conversion goal
Primary action:
Visitor objection:
Proof that resolves it:
Visual Production and Delivery
5. Visual direction
Personality:
Palette:
Typography:
Photography / art direction:
Patterns to avoid:
6. Asset list
☐ Hero image
☐ Service visuals
☐ Proof / case study visual
☐ Background texture
☐ Social-share image
☐ Mobile crops
7. Quality gate
☐ Desktop
☐ Tablet
☐ Phone
☐ Keyboard
☐ Reduced motion
☐ Performance
8. Offer
Scope:
Revisions:
Price:
Support:
Strategy and proof create the premium value.